INSTANT DOWNLOAD
The E-commerce Edition
The E-commerce Edition
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What’s inside?
What’s inside?
You will get a PDF including all the information for what you need to do step by step. If you don't already have an ad account setup, you can check out Ad Budget and ROAS Workbook, which goes through all of that information.
Does this work for organic content too?
Does this work for organic content too?
Yes. It’s written for paid ads, but the mechanism underneath is the same one that decides whether organic content travels — short-form lives or dies on the opening frame whether or not there’s money behind it. The structures carry straight over to Reels, Stories and TikTok.
Who it’s for?
Who it’s for?
Business owners looking to place their own business into the ad space but have little to no understanding. We have ran hundreds of thousands of dollars worth of ads with multiple case studies.
What do you get?
What do you get?
A PDF you download and keep. No subscription, no login, no expiry. Opens on phone, tablet or desktop. Save your own backup copy once you’ve downloaded it.
Delivery and refunds?
Delivery and refunds?
Instant. Your link appears on the confirmation page and arrives by email right after checkout. Nothing ships, and you’ll never be asked for a postal address. If it isn’t what you expected, email us within 14 days and we’ll refund you.
Six of the twelve hook structures
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The problem, shown
Open on the frustration itself, mid-moment, before any product appears. The most reliable cold-audience opener there is.
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The contradiction
State something the viewer believes, then say it's wrong. Earns the next three seconds by opening a question they need closed.
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The confession
"I got this wrong for two years." Admitting a mistake buys trust more cheaply than any claim of expertise.
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The specific number
"I tested this for 41 days." Specificity reads as true in a way round numbers never do.
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The demonstration
The product doing the thing, close up, immediately, with no narration. Travels perfectly with the sound off.
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The overheard
Open mid-conversation, as though the viewer arrived late. Curiosity does the stopping for you.