{"product_id":"third","title":"The Ad Budget and ROAS Workbook","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eFive tabs:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eBreak-even\u003c\/strong\u003e — contribution margin, break-even ROAS and your maximum cost per purchase, plus a live campaign check that returns one of three verdicts: scale, improve, or stop\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLead gen\u003c\/strong\u003e — lead value, maximum cost per lead, and the cheap-lead trap shown in numbers rather than described\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTest log\u003c\/strong\u003e — one row per creative concept, with pass or fail against your ceiling calculated for you\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScaling tracker\u003c\/strong\u003e — filled in \u003cem\u003ebefore\u003c\/em\u003e each budget change, flagging any jump over 30% or any decision made above your ceiling\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHow to use this\u003c\/strong\u003e — a plain-language walkthrough, no spreadsheet experience assumed\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Scroll Stop","offers":[{"title":"Default Title","offer_id":49915673182467,"sku":null,"price":45.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0842\/2395\/1107\/files\/cover-budget-roas-workbook_baf7c12e-a7e6-4371-aded-acada237fb29.png?v=1792530817","url":"https:\/\/www.scrollstop.us\/products\/third","provider":"Scroll Stop","version":"1.0","type":"link"}